Putting people in the center of design to drive organisation success and create delight in the human experience.
I help organisations across industries such as financial services, retail, food & beverage, and government, drive business success through deep understanding of their customers.
Design to me, is about the human experience. Design is problem-solving and not mere aesthetic enhancement. Design is the active anticipation of human needs and solutioning for them.
Design takes the form of many things – processes, policies, communication, physical environments, and beyond. As long as a brand can be perceived through our 5 senses, there is opportunity for brand interaction (internal and external) that should not be left to chance.
With a background in both business and design, I am able to balance both business outcomes and customer experience goals. Having experienced both client-facing and in-house positions, I am able to empathise with organisations as a business, and advocate for users, both internal (staff) and external (customers).
Elena Cheong
Experience Designer, Human Advocate
ABOUT ELENA
Elena is a methodical and pragmatic user experience designer with 6 years of experience with consulting and digital product development. She is currently the User Experience Design Lead at Handshakes by DC Frontiers where she works with the product team, to facilitate conversations with various stakeholders such as business, sales, and engineering, to define product strategy and roadmap, before subsequent product development and delivery.
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Elena is also a human-centered design advocate as she believes strongly in collaboration and stakeholder alignment to derive successful outcomes, not only beneficial to businesses but individuals.
LET'S CONNECT
Like to hear more about the various projects I've worked on or pick my brain for a little? Feel free to reach out to me through email or send me a message via LinkedIn. Cheers to creating wonderful experiences!